Brand Valuation measures how the brand drives company financial value today and in the future. Performance varies by segment. This insight translates to more than twenty specific profit related opportunities. Our principles were involved in the original global brand ranking that was a cover story with Business Week and made this interesting topic a household name in marketing. We also did rankings for Forbes. We are broadly published on brand valuation.
Case Study: Global Nonprofit Organization
Situation: Need to attract more revenue from corporations and individuals
Approach: Brand valuation to demonstrate Nonprofit value in marketplace
Results: Corporate partnerships grew 50% or $13 Million in year one. Led to HBR article
After learning the value, managers were also able to double minimum cash and gifts-in-kind thresholds