Brands are not immune to bad consequences, whether it be deceptive advertising by a competitor, distributor misconduct, lost royalties, lost sales, adverse brand impact, and other events. And studies show reduced quality perception or brand value also hurts stock price.
We can measure as a legal expert the damage to a brand due to an event.
Case Study: Litigation against Medical Technology Company
Situation: Leading spinal doctor sought damages on multiple claims
Approach: Brand damages assessment to support claims
Results: Across many experts, a jury verdict awarded $560 million in client favor
This was a large case with a large verdict. The brand damages component was a subset of the case.