BrandOptions has published across a broad spectrum of brand and marketing topics.  Chapter “Opportunities and Risks in Co-Branding and Licensing”  Book: The Future of Branding (Jan 1, 2016) Article “Marketing Analytics For Small and Medium Size Brands”  DMA Analytics Journal (Jun 1, 2015) Article “The World's Most Valuable Brands”   Forbes (Aug 30, 2010) Article “Brand Worth and Development”   New York Law Journal (Apr 10, 2009) Article “Suite Talk - Brand Valuation"   Journal of Marketing Management (Nov 1, 2006) Article “Beyond The Balance Sheet: Name Recognition”    Forbes (Jun 20, 2005) Article “What's in a charity's name?”    The Chronicle For Philanthropy (Aug 5, 2004) Article “Mining Gold in Not-for-Profit Brands”    Harvard Business Review (Apr 1, 2004) Article “Calculating and Leveraging Brand Value”   New York Law Journal (May 27, 2003) Article “Habitat for Humanity International”    Harvard Business School Case Study (May 19, 2003) Chapter “Leveraging Brand to Generate Value”    Book: From Ideas to Assets (Nov 1, 2002) Article “The Best Global Brands”   BusinessWeek (Aug 6, 2001) Papers “Brand Strategies in the Information Age”   Kearney/World Economic Forum (Feb 1, 1999)  Article “At the End of the Day, It's Free Cash Flow”   Kearney Consumer Insight (Sep 1, 1998) Article “Contact Management New Edge to Marketing Dollars”  Consumer Insight (Sep 1, 1997)

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