Jeff Parkhurst Jeff has an established expertise and experience in the creation, management and valuation of brands. He has worked in a brand, strategy, and analytics capacity with more than 50 companies/institutions across 20 industries and 10 countries. He has led brand valuation practices in the U.S. for Interbrand and globally for Vivaldi Partners. He has led analytic teams for multiple media agencies including Mindshare. Prior to that he spent 17 years with The Procter & Gamble Company, Kraft Foods, and AT Kearney in marketing, sales, technology, and strategy. Publications or opinion cited with include Forbes (cover story), BusinessWeek (cover story), The New York Times, The Wall Street Journal, USA Today, LA Times, Dallas Morning News, New York Law Journal, American Banker, Chronicle for Philanthropy, DMA Analytic Journal and other regional and national periodicals. He contributed a chapter to a book entitled “From Ideas to Assets” that was published in December 2001 as well as a chapter in the January 2016 book “The Future of Branding”. A Harvard Business Case Study and Harvard Business Review article has been written about his work with Habitat for Humanity International, as well as a book entitled “The New Global Brands”. He has a manuscript for Brand Options. He has an MBA with Honors from the University of Chicago in Finance, an MBA from Xavier University in Marketing, and a Bachelor of Computer Science from the University of Minnesota.

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