When positioned correctly, a brand drives significant value to its owners and can drive anywhere from 30-70% of a company’s market capitalization.
We use discipline in the form of hypotheses, exhaustive analysis of potential value add insight and further research to capture an actionable brand strategy and positioning to grow the brand.
Case Study: Global Apparel Company
Situation: $500MM brand was successful but limited to a few men’s categories
Approach: Leverage classic research to form permission space for brand
Results: The brand expanded in multiple men’s and women’s categories
Mainstream and aspirational men and women were surveyed for interest across several apparel categories where the brand was not present. This classic fact base set up a newer brand strategy on where to grow the brand